company highlights

Business goal

Increase pipeline of digital marketing leads globally

Solution

1. Lead generation campaigns by industry and workplace
2. Launch a one-stop shop ‘MT library’ showcasing all content assets (webinars, whitepapers, guides, application notes)
3. Conversion-optimized landing pages + automated nurturing

Achievements

• Conversion of global quarterly campaigns increased 20% in 12 months
• Planted the seed of today's MT Library, primary source of digital leads